Meta

Growth Mindset

Growth Mindset is an internal training program designed by Aviva Singapore and inspired by Carol Dweck's, a Professor of Psychology at Stanford University, work on the trait. To promote the program, Meta worked with the insurance company to produce visual communication assets within their multi-office space. The result is aligned with each department's function and Aviva's brand guidelines. Aside from the striking background and conversational texts, we also conceptualised interactive elements including Cards Against Humanity-style cards and open wall canvases to encourage collaborative collages.

Client: Aviva
Project: Growth Mindset
Work: Visual communications, design and build
View